The most difficult part of writing this paper was narrowing down a topic. There are so many topic choices out there in the world of media and many things that I am interested in. I decided to write about how social media effects television and branding because I love television and I have noticed a major change in TV since the rise of social media. Many TV shows use social media in order to have a more interactive relationship with the viewers.
This video explains the use of social media within television very well:
This quote clearly explains the overlapping of social media and television. Many TV viewers are simultaneously using social media and majority of the time are posting on social media about the show they are watching.
After deciding on this topic, I began doing research and I found many examples of television shows that use social media to interact with the viewers in many different ways. Some shows simply ask their viewers to vote in polls, while others use social media to get feedback from their viewers. Most talk shows are now going to social media for their interview questions, because they are able to connect with the fans and answer the questions that their viewers have.
This video is an example of Andy Cohen on his show, Watch What Happens Live, interviewing Oprah. Many of the questions he asks her come from fans on social media sites:
While writing my paper I found an abundance of examples of shows doing this same thing. It seems to me that television and social media will continue to engage consumers. TV shows are trying to keep their multitasking viewers engaged by appear on all devices at all times.Viewers are now able to share their opinions and actually be heard.
Overall, I enjoyed writing this paper. It was interesting to learn about all the new ways TV is using social media to engage their viewers and that success that it has brought different shows.